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Akademische und vergleichbare Fachkräfte in Vertrieb, Marketing und Öffentlichkeitsarbeit





Sales, marketing and public relations professionals plan, develop, coordinate and implement programmes of information dissemination to promote organizations, goods and services; and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services.
Tasks performed usually include: commissioning and undertaking market research, analysing the findings and planning advertising, marketing and public relations activities; supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes; planning and organizing publicity campaigns; appraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity; acquiring and updating knowledge of employers’ and competitors’ goods and services, and of market conditions; assessing customers’ needs and explaining and demonstrating goods and services to them; visiting regular and prospective client businesses to establish and act on marketing opportunities; quoting and negotiating prices and credit terms, and completing contracts.
Occupations in this minor group are classified into the following unit groups:
2431 Advertising and Marketing Professionals
2432 Public Relations Professionals
2433 Technical and Medical Sales Professionals (excluding ICT)
2434 Information and Communications Technology Sales Professionals

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