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European Skills, Competences, Qualifications and Occupations (ESCO)

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0 - Armed forces occupations
1 - Managers
11 - Chief executives, senior officials and legislators
12 - Administrative and commercial managers
121 - Business services and administration managers
122 - Sales, marketing and development managers
1221 - Sales and marketing managers
1221.1 - auction house manager
1221.2 - banking products manager
1221.3 - chief marketing officer
1221.3.1 - destination manager
1221.3.2 - marketing manager
1221.3.2.1 - sales manager
1221.3.2.1.1 - category manager
1221.3.2.1.2 - licensing manager
1221.3.2.1.3 - motor vehicle aftersales manager
1221.3.2.1.5 - aftersales service manager
1221.3.3 - promotion manager
1221.4 - commercial director
1221.5 - digital marketing manager
1221.6 - tourism product manager
1221.7 - bid manager
1222 - Advertising and public relations managers
1223 - Research and development managers
13 - Production and specialised services managers
14 - Hospitality, retail and other services managers
2 - Professionals
3 - Technicians and associate professionals
4 - Clerical support workers
5 - Service and sales workers
6 - Skilled agricultural, forestry and fishery workers
7 - Craft and related trades workers
8 - Plant and machine operators and assemblers
9 - Elementary occupations

This concept is obsolete

online sales channel manager

Managers

Administrative and commercial managers

Sales, marketing and development managers

Sales and marketing managers

chief marketing officer

marketing manager

sales manager

online sales channel manager

Concept overview

Code

1221.3.2.1.4

Description

Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.

Alternative Labels

assistant online sales channel manager

digital sales manager

e-commerce manager

graduate online sales channel manager

internet order manager

mail-order and internet manager

mail order manager

online sales channel supervisor

senior online sales channel manager

social media sales manager

trainee online sales channel manager

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

Essential Knowledge

Optional Skills and Competences

Optional Knowledge

Skills & Competences

Concept status

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DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.2 (Last update 15/05/2024)