destination manager

Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

Alternative Labels

destination development manager

destination management organisation (DMO) manager

destination manager

destination marketing manager

organisation manager

tourism strategy manager

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

apply strategic thinking assess an area as a tourism destination build a network of suppliers in tourism build a strategic marketing plan for destination management build business relationships comply with food safety and hygiene coordinate efforts of stakeholders for destination promotion coordinate public-private partnerships in tourism develop inclusive communication material educate on sustainable tourism engage local communities in the management of natural protected areas execute marketing plan lead the brand strategic planning process manage budgets manage conservation of natural and cultural heritage manage distribution of destination promotional materials manage production of destination promotional materials manage staff manage visitor flows in natural protected areas measure sustainability of tourism activities oversee the design of touristic publications oversee the printing of touristic publications perform market research plan digital marketing plan measures to safeguard cultural heritage plan measures to safeguard natural protected areas recruit employees select optimal distribution channel set up pricing strategies supervise crew support community-based tourism support local tourism

Essential Knowledge

geographical areas relevant to tourism local area tourism industry market analysis sales strategies tourist resources of a destination for further development

Optional Skills and Competences

coordinate operational activities create annual marketing budget deliver presentations on tourism design press kit for media develop strategies for accessibility develop tourist information materials develop working procedures improve customer traveling experiences with augmented reality maintain relationship with suppliers manage contracts measure customer feedback promote virtual reality travelling experiences report touristic facts train employees use e-tourism platforms

Optional Knowledge

augmented reality ecotourism self-service technologies in tourism virtual reality

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff

Status

released

Occupations