Hierarchy view
marketing manager
Description
Code
1221.3.2
Description
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Alternative Labels
advertising sales manager
promotions manager
marketing executive
telemarketing manager
marketing manager
product marketing manager
market manager
sales and marketing manager
marketing and promotions manager
market development manager
marketing director
Regulatory Aspect
To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:
Narrower occupations
Skills & Competences
Essential Skills and Competences
Essential Knowledge
Optional Skills and Competences
Optional Knowledge
Concept URI
Status
released