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advertising media planner





Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

Alternative Labels

media manager

advertising media planner

media planning strategist

media planning manager

media planning executive

media planning expert

digital media planner

senior media planner

junior media planner

media planner

media planner/buyer

media coordinator

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database: