communication manager

Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

Alternative Labels

communication practitioner

communications associate

communications manager

corporate communication manager

external communications manager

foreign language correspondent communications manager

internal communications manager

online communication manager

press spokesperson

public relations and communication manager

public relations manager

social media manager

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Narrower occupations

- advertising manager

- public relations manager

Skills & Competences

Essential Skills and Competences

advise on communication strategies advise on public image analyse external factors of companies analyse internal factors of companies apply diplomatic principles apply grammar and spelling rules compile content develop communications strategies develop public relations strategies identify clients' needs integrate strategic foundation in daily performance perform public relations prepare presentation material proofread text protect client interests use different communication channels

Essential Knowledge

communication principles corporate social responsibility diplomatic principles forming of public opinion grammar market research office software rhetoric strategic planning

Optional Skills and Competences

advise on public relations build business relationships build community relations build international relations carry out forum moderation conduct public presentations develop professional network disseminate internal communications draft press releases establish communication with foreign cultures establish relationship with the media follow the news give interviews to media implement marketing strategies manage online communications manage visual communications organise press conferences speak different languages

Optional Knowledge

company policies government representation media and information literacy psychological concepts public relations social media management writing style guides

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/cd7b838c-51f6-41ec-9067-bb974c0f991b

Status

released

Occupations