category manager

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

align efforts towards business development analyse consumer buying trends analyse customer service surveys analyse external factors of companies analyse internal factors of companies analyse work-related written reports apply strategic thinking collaborate in the development of marketing strategies coordinate marketing plan actions create annual marketing budget define measurable marketing objectives develop product design ensure client orientation evaluate marketing content identify potential markets for companies identify suppliers impart business plans to collaborators integrate marketing strategies with the global strategy integrate strategic foundation in daily performance maintain relationship with suppliers manage budgets manage inventory manage profitability negotiate sales contracts perform market research perform multiple tasks at the same time perform product planning perform project management perform risk analysis plan marketing campaigns plan marketing strategy select optimal distribution channel study sales levels of products track key performance indicators

Essential Knowledge

channel marketing company policies conflict management content marketing strategy corporate social responsibility cost management market participants market pricing market research marketing mix pricing strategies store design layout

Optional Skills and Competences

abide by business ethical code of conducts create solutions to problems develop professional network ensure cross-department cooperation inspect data report accounts of the professional activity use different communication channels

Optional Knowledge

brand marketing techniques communication principles employment law teamwork principles

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/dab60fc6-c16e-4de7-b969-b323784f5a49

Status

released

Occupations