| Esco

Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.

Alternative Labels

digital marketing and communication professional

digital marketing specialist

digital marketing technician

social media specialist

web marketing specialist

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

analyse consumer buying trends apply social media marketing conduct online competitive analysis design brand's online communication plan identify new business opportunities integrate marketing strategies with the global strategy perform business analysis perform customers’ needs analysis perform market research plan digital marketing plan marketing campaigns plan social media marketing campaigns set brand positioning

Essential Knowledge

brand marketing techniques company policies digital marketing techniques e-commerce systems mobile marketing neuromarketing techniques online ads campaign techniques social media management social media marketing techniques web analytics web strategy assessment

Optional Skills and Competences

apply customer engagement strategy carry out event management conduct search engine optimisation execute email marketing execute marketing plan implement marketing strategies manage staff perform online data analysis perform project management stimulate creativity in the team

Optional Knowledge

advertising techniques content marketing strategy data protection pay-per-click

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef

Status

released

Occupations

digital marketing manager

Description

Skills & Competences

Concept URI