Hierarchy view
chief marketing officer
Description
Code
1221.3
Description
Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
Alternative Labels
chief commercial officer
chief commercial strategist
chief commercial strategy officer
chief marketing officer
director of marketing
head of marketing
senior marketing officer
Regulatory Aspect
To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:
Skills & Competences
Essential Skills and Competences
Essential Knowledge
Optional Skills and Competences
Optional Knowledge
Concept URI
Status
released