online community manager

Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.

Alternative Labels

digital community manager

online reachout manager

social media manager

social media reachout manager

online content and community manager

online community manager

social media specialist

social media strategist

online community managers

online community specialist

interactive media specialist

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

analyse internal factors of companies research website users perform online data analysis define measurable marketing objectives identify potential markets for companies analyse consumer buying trends apply social media marketing manage content development projects integrate strategic foundation in daily performance evaluate marketing content coordinate marketing plan actions follow up online user requests use different communication channels align efforts towards business development translate requirement concepts into content manage profitability analyse external factors of companies study sales levels of products analyse work-related written reports create annual marketing budget impart business plans to collaborators develop professional network use content management system software plan marketing strategy plan marketing campaigns perform market research create content title collaborate in the development of marketing strategies integrate marketing strategies with the global strategy manage feedback develop online community plan track key performance indicators analyse customer service surveys provide written content carry out forum moderation

Essential Knowledge

authoring software marketing mix market pricing pricing strategies marketing principles web analytics online moderation techniques brand marketing techniques market research corporate social responsibility keywords in digital content content marketing strategy

Optional Skills and Competences

manage schedule of tasks use personal organization software conduct search engine optimisation manage content metadata identify technological needs identify ICT user needs develop inclusive communication material

Optional Knowledge

information confidentiality content development processes business intelligence behavioural science

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/137b1d11-c4bc-4016-89ba-45345d4c71f0

Status

released

Occupations