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advertising media buyer





Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.

Scope note

Includes people working with the advertising media planner.

Alternative Labels

radio buyer

TV buyer

international media buyer

advertising media specialist

media buyer and planner

media space buyer

media and advertising buyer

radio media buyer

advertising media buyer

senior media buyer

media buyer

media buyer & planner

space buyer

press buyer

advertisment media buyer

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database: