public relations officer

Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.

ESCO Code

2432.9

NACE Code

73.3 - Public relations and communication activities

Alternative Labels

media relations officer

public affairs officer

communications officer

media consultant

press relations officer

public information officer

public relations coordinator

press secretary

media coordinator

press consultant

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Narrower occupations

- spokesperson

Skills & Competences

Essential Skills and Competences

advise on public image advise on public relations analyse external factors of companies build trust conduct public presentations develop communications strategies develop digital content develop public relations strategies draft press releases establish relationship with the media give interviews to media integrate strategic foundation in daily performance organise press conferences perform public relations prepare presentation material protect client interests use different communication channels

Essential Knowledge

business communication communication principles corporate social responsibility corporate sustainability digital communication and collaboration diplomatic principles forming of public opinion market research reputation management rhetoric strategic planning

Optional Skills and Competences

advise on communication strategies analyse internal factors of companies apply diplomatic principles build business relationships build community relations build international relations carry out forum moderation compile content coordinate advertising campaigns develop creative ideas develop professional network develop promotional tools follow the news give live presentation identify customer's needs implement marketing strategies liaise with politicians liaise with quality assurance perform business analysis plan marketing campaigns speak different languages use analytics for commercial purposes work closely with news teams

Optional Knowledge

company policies content marketing strategy copyright legislation cost management ethics of sharing work through social media government representation psychological concepts social media management types of media

Skills Group Share

Concept status

Concept Uri

http://data.europa.eu/esco/occupation/c0489e22-6a1b-4e52-974a-eb71bbb42134

Status

released

Occupations