brand manager

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

apply social media marketing apply strategic thinking carry out naming strategies carry out sales analysis comprehend financial business terminology coordinate advertising campaigns create annual marketing budget create brand guidelines define brand identity design brand's online communication plan execute marketing plan have computer literacy identify new business opportunities implement marketing strategies implement sales strategies lead the brand strategic planning process maintain financial records manage brand assets manage staff perform brand analysis perform customers’ needs analysis perform market research plan marketing campaigns select optimal distribution channel set brand positioning stimulate creativity in the team

Essential Knowledge

channel marketing company policies sales strategies

Optional Skills and Competences

build rapport with people from different cultural backgrounds carry out event management conduct search engine optimisation maintain relationship with suppliers manage budgets perform multiple tasks at the same time plan new packaging designs price product seek innovation in current practices

Optional Knowledge

employment law

Skills & Competences

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/de80bbf0-447d-4a6a-845a-fdba4e0dc30c

Status

released

Occupations

brand manager

Description

Skills & Competences

Skills & Competences

Concept URI