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chief marketing officer

Description

Code

1221.3

Description

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Alternative Labels

chief marketing officer

chief commercial strategy officer

senior marketing officer

director of marketing

chief commercial strategist

head of marketing

chief commercial officer

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

Skills & Competences