Hierarchy view
advertising media buyer
Description
Code
2431.2
Description
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.
Scope note
Includes people working with the advertising media planner.
Alternative Labels
radio buyer
TV buyer
international media buyer
advertising media specialist
media buyer and planner
media space buyer
media and advertising buyer
radio media buyer
advertising media buyer
senior media buyer
media buyer
media buyer & planner
space buyer
press buyer
advertisment media buyer
Regulatory Aspect
To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:
Skills & Competences
Essential Skills and Competences
Essential Knowledge
Optional Skills and Competences
Optional Knowledge
Concept URI
Status
released
Twitter
Facebook
Linkedin
Email