market research analyst

Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.

Alternative Labels

market research manager

market research specialist

marketing researcher

marketing research analyst

market analyst

marketing research coordinator

market research analyst

customer insight manager

market researcher

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

prepare market research reports present reports prepare presentation material perform market research analyse external factors of companies advise on market strategies draw conclusions from market research results analyse consumer buying trends analyse economic trends analyse market financial trends make strategic business decisions identify market niches analyse internal factors of companies identify potential markets for companies identify customer's needs

Essential Knowledge

statistics marketing mix marketing principles marketing department processes trendwatching market research visual presentation techniques

Optional Skills and Competences

keep updated on innovations in various business fields apply statistical analysis techniques gather data establish data processes manage database analyse supply chain trends conduct public surveys perform project management evaluate interview reports document interviews apply knowledge of human behaviour design questionnaires tabulate survey results conduct quantitative research conduct research interview apply technical communication skills perform business analysis study website behaviour patterns perform data analysis build predictive models manage data follow the news analyse big data conduct qualitative research collaborate in the development of marketing strategies forecast economic trends deliver visual presentation of data document project progress

Optional Knowledge

data quality assessment LINQ XQuery SPARQL N1QL interview techniques MDX resource description framework query language business analysis database psychology customer service information confidentiality query languages LDAP customer insight customer segmentation

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/66fb9704-0d56-4673-8e69-7823816b73e1

Status

released

Occupations