chief product officer

Chief Product Officers conduct the product strategy of a company, define the product vision, prioritise customer needs and design the product roadmap. Key drivers of innovation product processes and revenue growth, they are responsible for the entire product development process and product-related activities which involve design, elaboration, product strategy setting, creating multi-functional partnerships, and new products launch. Moreover, they lead the organisation’s product management team and closely work with the marketing department.

ESCO Code

1223.3

NACE Code

70.1 - Activities of head offices

Alternative Labels

CPO

chief product manager

chief product director

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

align efforts towards business development collaborate in the development of marketing strategies develop new products develop product policies develop the product catalogue implement strategic management integrate marketing strategies with the global strategy integrate new products in manufacturing interact with the board of directors keep up to date on product knowledge lead managers of company departments lead the brand strategic planning process monitor proper product handling perform product planning plan product management

Essential Knowledge

business strategy concepts characteristics of products marketing management product comprehension product data management product packaging requirements

Optional Skills and Competences

collect briefing regarding products develop company strategies develop product design draw up marketing and sales plan execute marketing plan keep updated on innovations in various business fields plan marketing strategy

Optional Knowledge

blockchain blockchain consensus mechanisms research and development in textiles

Skills Group Share

Concept status

Concept Uri

http://data.europa.eu/esco/occupation/8a0afc76-4a09-449a-9e7b-a33495889f95

Status

released

Occupations