web content manager

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

ESCO Code

2513.4

NACE Code

58.19 - Other publishing activities, except software publishing

62.1 - Computer programming activities

Alternative Labels

web content specialist

digital content

web content curatorspecialist

web content administrators

content curator

content specialist

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

apply tools for content development compile content comply with legal regulations conduct content quality assurance conduct search engine optimisation create content title develop digital content ensure compliance with company regulations ensure compliance with legal requirements identify customer requirements identify legal requirements integrate content into output media interpret technical texts manage content metadata manage online content provide multimedia content provide written content translate requirement concepts into content translate requirements into visual design use content management system software use markup languages utilise content types

Essential Knowledge

authoring software content development processes digital content creation information structure keywords in digital content legal requirements of ICT products publishing strategy style sheet languages web based collaborative platforms web programming

Optional Skills and Competences

design digital call to action ensure proper document management manage content development projects perform copywriting perform online data analysis proofread text provide guidelines for content development use presentation software use spreadsheets software use word processing software

Optional Knowledge

AJAX CSS JSSS JavaScript LESS PHP Sass World Wide Web Consortium standards augmented reality cognitive psychology content marketing strategy interactive media

Skills Group Share

Concept status

Concept Uri

http://data.europa.eu/esco/occupation/a74f6c51-37e5-423e-aa5b-044e98663027

Status

released

Occupations