Hierarchy view
below-the-line technique
Description
Description
The marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.
Alternative Labels
below-the-line method
below-the-line technique
below the line technique
BTL technique
Skill type
knowledge
Skill reusability level
sector specific skills and competences
Relationships
Broader concepts
Essential for
Optional for
Concept URI
Status
released
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