public relations

Hierarchy view

K - knowledge

L - language skills and knowledge

S - skills

T - transversal skills and competences

The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.

Alternative Labels

PR, public image

public relations

Skill type

knowledge

Skill reusability level

cross-sector skills and competences

Broader concepts

marketing and advertising

Essential for

public relations manager client relations manager investor relations manager special-interest groups' official

Optional for

marketing assistant museum director network marketer marketing manager communication manager service manager advertising specialist sales manager financial manager health safety and environmental manager corporate social responsibility manager fundraising manager management assistant deal with public advise on public relations perform public relations develop public relations strategies

Concept Uri

Status

released

Skills & competences