Hierarchy view
marketing principles
Description
Description
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
Alternative Labels
customer relationship management
management of customer relationships
marketing principles
methods in customer relationship management
principles of marketing
range of marketing principles
techniques in customer relationship management
types of marketing principles
typology of marketing principles
Skill type
knowledge
Skill reusability level
cross-sector skills and competences
Relationships
Broader concepts
Essential for
Optional for
Concept URI
Status
released