Skip to main content
European Commission logo

Skills & competences

There is a temporary issue on this page. Please, try later. We apologise for this inconvenience.

Show filters

Hide filters

Filters

Hierarchy view

K - knowledge
- agriculture, forestry, fisheries and veterinary
- arts and humanities
- business, administration and law
- business and administration
- accounting and taxation
- business and administration not elsewhere classified
- business and administration not further defined
- finance, banking and insurance
- management and administration
- marketing and advertising
- advertising techniques
- below-the-line technique
- brand marketing techniques
- cancellation policies of service providers
- canvassing methods
- channel marketing
- content marketing strategy
- customer insight
- customer segmentation
- design thinking
- digital marketing techniques
- electricity market
- forming of public opinion
- ICT market
- ICT sales methodologies
- market analysis
- market entry planning
- market entry strategies
- market participants
- market pricing
- market research
- market trends in sporting equipment
- marketing department processes
- marketing management
- marketing mix
- marketing principles
- merchandising techniques
- mobile marketing
- network marketing
- neuromarketing techniques
- online ads campaign techniques
- outdoor advertising
- pay-per-click
- pricing strategies
- printed goods processes
- public relations
- publishing market
- sales strategies
- search engine optimisation
- social media marketing techniques
- telemarketing
- textile marketing techniques
- toys and games trends
- transcreation
- web strategy assessment
- secretarial and office work
- wholesale and retail sales
- work skills
- business, administration and law not elsewhere classified
- business, administration and law not further defined
- inter-disciplinary programmes and qualifications involving business, administration and law
- law
- education
- engineering, manufacturing and construction
- field unknown
- generic programmes and qualifications
- health and welfare
- information and communication technologies (icts)
- natural sciences, mathematics and statistics
- services
- social sciences, journalism and information
L - language skills and knowledge
S - skills
T - transversal skills and competences

footwear and leather goods marketing planning

knowledge

business, administration and law

business and administration

marketing and advertising

footwear and leather goods marketing planning

Description

Description

The principles and methods used in creating a marketing plan and how a company can best position itself compared to its competitors, taking into account the specifities of the footwear and leather goods market. 

Alternative Labels

development and implementation of marketing plan and strategy

footwear and leather goods marketing planning

footwear marketing planning

leather goods marketing planning

marketing plan and strategy

marketing planning

marketing planning for footwear and leather goods

Skill type

knowledge

Skill reusability level

sector specific skills and competences

Relationships

Broader concepts

Essential for

Optional for

Concept URI

Share this page:

ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.2 (Last update 22/02/2024)