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K - knowledge
- agriculture, forestry, fisheries and veterinary
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L - language skills and knowledge
S - skills
T - transversal skills and competences

advertising techniques

knowledge

business, administration and law

business and administration

marketing and advertising

advertising techniques

Description

Description

The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

Alternative Labels

advertising approaches

advertising methods

advertising performance

advertising skills

advertising technique

advertising techniques

an advertising techniques

techniques of advertising

Skill type

knowledge

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

Essential for

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.1 (Last update 26/09/2022)