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European Skills, Competences, Qualifications and Occupations (ESCO)
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Concept overview

Description

Examine all the interactions and touchpoints people have with a product, brand or service. Determine key variables such as duration and frequency of every touchpoint.

Alternative Labels

examine touchpoints with a service

determine the frequency of a touchpoint

examine touchpoints with a product

examine touchpoints with a brand

determine the duration of a touchpoint