Hierarchy view
This concept is obsolete
use experience map
Concept overview
Description
Examine all the interactions and touchpoints people have with a product, brand or service. Determine key variables such as duration and frequency of every touchpoint.
Alternative Labels
examine touchpoints with a service
determine the frequency of a touchpoint
examine touchpoints with a product
examine touchpoints with a brand
determine the duration of a touchpoint
Skill type
skill
Skill reusability level
sector specific skills and competences
Relationships
Broader concepts
Concept status
Status
released