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European Skills, Competences, Qualifications and Occupations (ESCO)

Skills & competences

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K - knowledge
L - language skills and knowledge
S - skills
S1 - communication, collaboration and creativity
S2 - information skills
S2.0 - information skills
S2.1 - conducting studies, investigations and examinations
S2.2 - documenting and recording information
S2.3 - managing information
S2.4 - processing information
S2.5 - measuring physical properties
S2.6 - calculating and estimating
S2.7 - analysing and evaluating information and data
S2.7.0 - analysing and evaluating information and data
- analyse big data
- analyse claim files
- analyse curriculum
- analyse data for aeronautical publications
- analyse election procedures
- analyse foreign affairs policies
- analyse irregular migration
- analyse issues
- analyse legal evidence
- analyse legislation
- analyse library users' queries
- analyse music score
- analyse potential threats against national security
- analyse recorded sources
- analyse reports provided by passengers
- analyse road traffic patterns
- analyse scanned data of the body
- analyse texts to be illustrated
- analyse the artistic concept based on stage actions
- analyse the comments of selected audiences
- analyse tote reports
- analyse transport business networks
- anticipate potential deficiencies
- apply holistic approach within social services
- apply statistical analysis techniques
- assess administrative burden
- assess art therapy sessions
- assess artistic proposal
- assess conservation needs
- assess coverage possibilities
- assess heating and cooling systems
- assess integrated domotics systems
- assess museum object condition
- assess reliability of data
- assess the quality of sport competitions
- assess transport risks
- assess visual impact of displays
- check correctness of information
- check request legitimacy
- combine multiple fields of knowledge
- contextualise artistic work
- decode handwritten texts
- define energy profiles
- distribute technical information on operation of vehicles
- ensure accuracy of aeronautical data
- evaluate coffee characteristics
- evaluate data, information and digital content
- evaluate information services using metrics
- evaluate integrated design of buildings
- evaluate interview reports
- evaluate nutritional value of feeds
- evaluate potential aquaculture conflicts
- evaluate spatial information
- evaluate tender
- evaluate textile characteristics
- find trends in geographic data
- forecast human population trends
- formulate findings
- have spatial awareness
- identify the factors causing changes in food during storage
- inspect data
- interpret customer non-verbal communication
- interpret extraction data
- manage briefs for clothing manufacturing
- minimize risks in tree operations
- model groundwater
- observe teaching activities
- perform coffee tastings
- perform energy simulations
- prevent domestic accidents
- process qualitative information
- read manuscripts
- read scripts
- report the results of treatment
- review completed contracts
- review criminal acts
- review social service plan
- review unpublished articles
- revise drafts made by managers
- revise questionnaires
- specialise in conservation-restoration of specific types of objects
- taste wines
- use meteorological information
- watch for maritime navigation aids
S2.7.1 - assessing land or real estate
S2.7.2 - analysing scientific and medical data
S2.7.3 - analysing financial and economic data
S2.7.4 - analysing business operations
S2.7.5 - performing risk analysis and management
S2.7.6 - evaluating systems, programmes, equipment and products
S2.8 - monitoring, inspecting and testing
S2.9 - monitoring developments in area of expertise
S3 - assisting and caring
S4 - management skills
S5 - working with computers
S6 - handling and moving
S7 - constructing
S8 - working with machinery and specialised equipment
T - transversal skills and competences

This concept is obsolete

evaluate marketing content

skills

information skills

analysing and evaluating information and data

analysing and evaluating information and data

evaluate marketing content

Concept overview

Description

Revise, assess, align, and approves marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the marketing objectives.

Alternative Labels

assess marketing content

evaluate content for marketing

evaluating marketing content

inspect marketing content

rate marketing content

Skill type

skill

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

Narrower skills

Essential for

Optional for

Optional Knowledge

Concept status

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DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.2 (Last update 15/05/2024)