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This concept is obsolete

neuromarketing techniques

knowledge

business, administration and law

business and administration

marketing and advertising

neuromarketing techniques

Concept overview

Description

A field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli.

Alternative Labels

neuromarketing

neuromarketing field

neuromarketing strategies

neuromarketing technologies

the field of neuromarketing

Skill type

knowledge

Skill reusability level

sector specific skills and competences

Relationships

Broader concepts

Essential for

Optional for

Concept status

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DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.2 (Last update 15/05/2024)