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European Skills, Competences, Qualifications and Occupations (ESCO)

Skills & competences

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Hierarchy view

K - knowledge
L - language skills and knowledge
S - skills
S1 - communication, collaboration and creativity
S2 - information skills
S3 - assisting and caring
S4 - management skills
S4.0 - management skills
S4.1 - developing objectives and strategies
S4.1.0 - developing objectives and strategies
S4.1.1 - identifying opportunities
S4.1.2 - developing financial, business or marketing plans
- apply customer engagement strategy
- apply territory planning
- assess environmental plans against financial costs
- assist in developing marketing campaigns
- build a strategic marketing plan for destination management
- carry out naming strategies
- conduct online competitive analysis
- create a financial plan
- create brand guidelines
- create business process models
- create credit policy
- create media plan
- define brand identity
- define geographic sales areas
- define technology strategy
- define the corporate structure
- design brand's online communication plan
- develop account strategy
- develop aftersale policies
- develop agricultural production plans
- develop aquaculture hatchery business plan
- develop audit plan
- develop business case
- develop business plans
- develop campaigns
- develop company strategies
- develop concepts for city marketing
- develop dealership forecasts
- develop financial products
- develop footwear and leather goods marketing plans
- develop investment portfolio
- develop management plans
- develop media strategy
- develop membership strategies
- develop online sales business plan
- develop pharmaceutical drugs
- develop practices to conduct effective sport club management
- develop public relations strategies
- develop revenue generation strategies
- develop visitor engagement strategies
- devise special promotions
- draw up marketing and sales plan
- enhance website visibility
- expand store regional presence
- follow betting strategies
- forecast occupancy demand
- integrate marketing strategies with the global strategy
- integrate shareholders' interests in business plans
- lead the brand strategic planning process
- manage yield
- organise a repertoire
- perform market research in footwear
- perform product planning
- perform strategic planning in the food industry
- plan digital marketing
- plan event marketing for promotional campaigns
- plan future capacity requirements
- plan marketing campaigns
- plan marketing strategy
- plan social media marketing campaigns
- prepare exhibition marketing plan
- set commercial strategies in vehicle showroom
- set import export strategies
- set sales goals
- shape corporate culture
- strive for company growth
- use theoretical marketing models
- utilise economies of scale in projects
S4.1.3 - developing operational policies and procedures
S4.1.4 - developing policies and legislation
S4.1.5 - developing health programmes
S4.1.6 - developing educational programmes
S4.1.7 - developing contingency and emergency response plans
S4.2 - organising, planning and scheduling work and activities
S4.3 - allocating and controlling resources
S4.4 - performing administrative activities
S4.5 - leading and motivating
S4.6 - building and developing teams
S4.7 - recruiting and hiring
S4.8 - supervising people
S4.9 - making decisions
S5 - working with computers
S6 - handling and moving
S7 - constructing
S8 - working with machinery and specialised equipment
T - transversal skills and competences

This concept is obsolete

define measurable marketing objectives

transversal skills and competences

life skills and competences

applying general knowledge

apply knowledge of science, technology and engineering

carry out work-related measurements

plan marketing strategy

organising, planning and scheduling work and activities

directing operational activities

coordinate marketing plan actions

plan marketing campaigns

define measurable marketing objectives

skills

management skills

developing objectives and strategies

developing financial, business or marketing plans

define measurable marketing objectives

Concept overview

Description

Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.

Alternative Labels

define marketing objectives

define measurable marketing objective

defining measurable marketing objectives

determine measurable marketing objectives

establish measurable marketing objectives

outline measurable marketing objectives

specify measurable marketing objectives

Skill type

skill

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

Essential for

Optional for

Optional Knowledge

Concept status

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DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.2 (Last update 15/05/2024)