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channel marketing

knowledge

business, administration and law

business and administration

marketing and advertising

channel marketing

Description

Description

The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

Alternative Labels

channel advertising

channel marketing

channel placing

channel promotion

market a channel

marketing a channel

marketing channels

Skill type

knowledge

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

Essential for

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.2 (Last update 22/02/2024)