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mobile marketing

knowledge

business, administration and law

business and administration

marketing and advertising

mobile marketing

Description

Description

The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.

Alternative Labels

cell phone marketing

Skill type

knowledge

Skill reusability level

sector specific skills and competences

Relationships

Broader concepts

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.2 (Last update 22/02/2024)