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T - transversal skills and competences

digital marketing techniques

knowledge

business, administration and law

business and administration

marketing and advertising

digital marketing techniques

Description

Description

The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.

Alternative Labels

digital marketing techniques

on-line marketing techniques

online marketing techniques

web marketing techniques

Skill type

knowledge

Skill reusability level

sector specific skills and competences

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Broader concepts

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.1 (Last update 26/09/2022)