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European Skills, Competences, Qualifications and Occupations (ESCO)

Skills & competences

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K - knowledge
00 - generic programmes and qualifications
01 - education
02 - arts and humanities
03 - social sciences, journalism and information
04 - business, administration and law
040 - business, administration and law not further defined
041 - business and administration
0410 - business and administration not further defined
0411 - accounting and taxation
0412 - finance, banking and insurance
0413 - management and administration
0414 - marketing and advertising
- advertising techniques
- below-the-line technique
- brand marketing techniques
- cancellation policies of service providers
- canvassing methods
- channel marketing
- content marketing strategy
- customer insight
- customer segmentation
- design thinking
- digital marketing techniques
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- ICT sales methodologies
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0415 - secretarial and office work
0416 - wholesale and retail sales
0417 - work skills
0419 - business and administration not elsewhere classified
042 - law
048 - inter-disciplinary programmes and qualifications involving business, administration and law
049 - business, administration and law not elsewhere classified
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08 - agriculture, forestry, fisheries and veterinary
09 - health and welfare
10 - services
99 - field unknown
L - language skills and knowledge
S - skills
T - transversal skills and competences

This concept is obsolete

social media marketing techniques

knowledge

business, administration and law

business and administration

marketing and advertising

social media marketing techniques

Concept overview

Description

The marketing methods and strategies used to increase attention and website traffic through social media channels.

Skill type

knowledge

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

Essential for

Optional for

Concept status

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DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.2 (Last update 15/05/2024)