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European Skills, Competences, Qualifications and Occupations (ESCO)

Skills & competences

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K - knowledge
00 - generic programmes and qualifications
01 - education
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0416 - wholesale and retail sales
- auction characteristics
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10 - services
99 - field unknown
L - language skills and knowledge
S - skills
T - transversal skills and competences

This concept is obsolete

sales promotion techniques

knowledge

business, administration and law

business and administration

wholesale and retail sales

sales promotion techniques

Concept overview

Description

The techniques used to persuade customers to purchase a product or a service.

Alternative Labels

sales promotion approaches

a sales promotion technique

sales promoting techniques

sales promotion skills

sales promotion performance

sales promotion methods

sales promotion technique

Skill type

knowledge

Skill reusability level

sector specific skills and competences

Relationships

Broader concepts

Essential for

Optional for

Concept status

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DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders.

CONTACT ESCO
Current version: ESCO v1.2.1 (Last update 10/12/2025)