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Skills & competences

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Hierarchy view

K - knowledge
L - language skills and knowledge
S - skills
S1 - communication, collaboration and creativity
S2 - information skills
S3 - assisting and caring
S4 - management skills
S5 - working with computers
S5.0 - working with computers
S5.1 - programming computer systems
S5.2 - setting up and protecting computer systems
S5.5 - accessing and analysing digital data
S5.5.0 - accessing and analysing digital data
S5.5.1 - browsing, searching and filtering digital data
- browse, search and filter data, information and digital content
- search databases
- work with e-services available to citizens
S5.5.2 - managing, gathering and storing digital data
S5.6 - using digital tools for collaboration, content creation and problem solving
S5.7 - using digital tools to control machinery
S6 - handling and moving
S7 - constructing
S8 - working with machinery and specialised equipment
T - transversal skills and competences

conduct search engine optimisation

skills

working with computers

accessing and analysing digital data

browsing, searching and filtering digital data

conduct search engine optimisation

Description

Description

Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.

Alternative Labels

carry out search engine optimisation

conduct a search engine optimisation

conducting a search engine optimisation

conducting search engine optimisation

conduct search engine optimization

manage search engine optimisation

organise search engine optimisation

undertake search engine optimisation

Skill type

skill

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

Essential for

Optional for

Optional Knowledge

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.1 (Last update 26/09/2022)