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Skills & competences

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K - knowledge
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T - transversal skills and competences

marketing mix

knowledge

business, administration and law

business and administration

marketing and advertising

marketing mix

Description

Description

Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.

Alternative Labels

marketing mix

marketing mixes

Skill type

knowledge

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.2 (Last update 22/02/2024)