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Administrativni i komercijalni direktori/administrativne i komercijalne direktorice





Administrative and commercial managers plan, organize, direct, control and coordinate the financial, administrative, human resource, policy, planning, research and development, advertising, public relations, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations. Competent performance in most occupations in this sub-major group requires skills at the fourth ISCO skill level
Tasks performed by workers in this sub-major group usually include: formulating and administering policy advice and strategic and financial planning; establishing and directing operational and administrative procedures; implementing, monitoring and evaluating strategies and policies; providing advice to senior managers; directing the development of initiatives for new products, marketing, public relations and advertising campaigns; determining and directing sales activities, product mix and customer service standards; setting prices and credit arrangements; ensuring compliance with relevant legislation, regulations and standards; controlling selection, training and performance of staff; preparing budgets and overseeing financial operations; consulting with the chief executive and with managers of other departments or sections; controlling expenditure and ensuring the efficient use of resources; representing the enterprise or organization in negotiations, and at conventions, seminars, public hearings and forums.
Occupations in this sub-major group are classified into the following minor groups:
121 Business Services and Administration Managers
122 Sales, Marketing and Development Managers
Specialized qualifications and extensive experience relevant to one or more occupations classified in Major Group 2: Professionals, or Major Group 3: Technicians and Associate Professionals, are usually required. Regional managers and other senior managers who coordinate and supervise the activities of subordinate managers who have a diverse range of functional responsibilities are included in Unit Group 1120: Managing Directors and Chief Executives.

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