Hierarchy view
This concept is obsolete
marketing e pubblicità
Panoramica del concetto
Description
Marketing and advertising is the study of promoting the exchange processes of goods and services between organizations and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance.
Programmes and qualifications with the following main content are classified here:
Advertising
Consumer behaviour
Market research
Marketing
Merchandising
Public relations
Relazioni
Abilità/competenze più generali
Narrower skills
Stato del concetto
URI del concetto
http://data.europa.eu/esco/isced-f/0414Stato
released