Skills & competences

Description

Survey and market research interviewers interview people and record their responses to survey and market research questions on a range of topics.
Tasks include -
(a) contacting individuals by telephone or in person and explaining the purpose of the interview;
(b) asking questions following the outlines of questionnaires and surveys;
(c) recording responses on paper or entering responses directly into a computer database through computer-assisted interviewing systems;
(d) identifying and resolving inconsistencies in responses;
(e) providing feedback to survey sponsors concerning problems in obtaining valid data.
Examples of the occupations classified here:
- Market research interviewer
- Public opinion interviewer
- Survey interviewer