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Shopkeepers operate small retail shops either independently or with support from a small number of others.
Tasks include -
(a) determining product mix, stock and price levels for goods to be sold;
(b) purchasing and ordering goods for sale from markets, wholesalers and other suppliers;
(c) budgeting and maintaining records of stock levels and financial transactions;
(d) determining prices and displaying goods for sale;
(e) selling goods to customers and advising them on product use;
(f) examining returned goods and deciding on appropriate action;
(g) taking inventory of goods in stock.
Examples of the occupations classified here:
- Grocer
- Newsagent
- Shopkeeper
Some related occupations classified elsewhere:
- Shop manager - 1420
- Market stallholder - 5211
Only operators of small shops for whom the management and supervision of staff are not a significant component of the work are classified in Unit Group 5221: Shopkeepers. Operators of shops where management tasks and supervision of staff are significant and frequent elements of the work are classified in Unit Group 1420: Retail and Wholesale Trade Managers. Staff who control and direct the activities of shop sales assistants, checkout operators and other workers, but who do not take responsibility for determining product mix, overall setting of prices, budgets, staffing levels, selection and recruitment are classified in Unit Group 5222: Shop Supervisors.

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