Specialisten op het gebied van de verkoop, marketing en public relations
Sales, marketing and public relations professionals plan, develop, coordinate and implement programmes of information dissemination to promote organizations, goods and services; and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services.
Tasks performed usually include: commissioning and undertaking market research, analysing the findings and planning advertising, marketing and public relations activities; supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes; planning and organizing publicity campaigns; appraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity; acquiring and updating knowledge of employers’ and competitors’ goods and services, and of market conditions; assessing customers’ needs and explaining and demonstrating goods and services to them; visiting regular and prospective client businesses to establish and act on marketing opportunities; quoting and negotiating prices and credit terms, and completing contracts.
Occupations in this minor group are classified into the following unit groups:
2431 Advertising and Marketing Professionals
2432 Public Relations Professionals
2433 Technical and Medical Sales Professionals (excluding ICT)
2434 Information and Communications Technology Sales Professionals