advertising manager

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

Alternative Labels

advertising account planner

advertising agency manager

advertising and promotions manager

advertising campaign manager

advertising coordinator

advertising director

advertising executive

campaigns coordinator

marketing communication manager

promotions coordinator

promotions manager

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

advise on public image advise on public relations analyse external factors of companies conduct public presentations coordinate advertising campaigns coordinate marketing plan actions develop communications strategies develop creative ideas develop public relations strategies draft press releases draw conclusions from market research results establish relationship with the media give interviews to media identify customer's needs integrate strategic foundation in daily performance manage budgets manage contracts organise press conferences perform project management perform public relations prepare presentation material protect client interests provide cost benefit analysis reports use different communication channels

Essential Knowledge

advertising techniques communication principles copyright legislation corporate social responsibility diplomatic principles forming of public opinion market research rhetoric strategic planning

Optional Skills and Competences

advise on communication strategies approve advertising campaign collaborate in the development of marketing strategies develop inclusive communication material evaluate advertising campaign examine advertisement layout give live presentation make price recommendations manage account department manage creative department manage media services department manage project metrics manage staff manage the handling of promotional materials receive actors' resumes recruit employees use analytics for commercial purposes

Optional Knowledge

business strategy concepts desktop publishing graphic design pricing strategies reputation management

Skills & Competences

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/4ebf2dae-c326-4627-befe-fbc91410f432

Status

released

Occupations