Hierarchy view
product manager
Description
Description
Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Alternative Labels
product developer
product development manager
product marketing manager
research and development manager
sports product engineer
Relationships
Essential Skills and Competences
analyse consumer buying trends
analyse economic trends
analyse market financial trends
combine business technology with user experience
define technology strategy
design customer experiences
develop business plans
develop communications strategies
develop new products
develop product design
develop promotional tools
draw conclusions from market research results
execute marketing plan
identify market niches
make data-driven decisions
manage product testing
manage the customer experience
organise participation in local or international events
oversee quality control
perform market research
persuade clients with alternatives
plan product management
prepare market research reports
Essential Knowledge
Optional Skills and Competences
advise on communication strategies
analyse cultural trends
analyse data about clients
apply strategic thinking
carry out sales analysis
coordinate events
create prototype of user experience solutions
develop revenue generation strategies
ensure products meet regulatory requirements
follow production schedule
integrate marketing strategies with the global strategy
manage budgets
manage feedback
manage production systems
manage profitability
manage the handling of promotional materials
maximise sales revenues
perform product testing
provide improvement strategies
schedule production
study sales levels of products
track key performance indicators
Concept URI
Status
released
Twitter
Facebook
Linkedin
Email