Hierarchy view
mercadotecnia y publicidad
Description
Code
0414
Description
Marketing and advertising is the study of promoting the exchange processes of goods and services between organizations and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance.
Programmes and qualifications with the following main content are classified here:
Advertising
Consumer behaviour
Market research
Marketing
Merchandising
Public relations
URI del concepto
URI del concepto
http://data.europa.eu/esco/isced-f/0414Status
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