Skills & competences

Description

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.
Tasks include -
(a) planning and organizing publicity campaigns and communication strategies;
(b) advising executives on the public relations implications of their policies, programmes and practices, and preparing and controlling the issue of news and press releases;
(c) undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
(d) organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
(e) representing organizations and arranging interviews with publicity media;
(f) attending business, social and other functions to promote the organization;
(g) commissioning and obtaining photographs and other illustrative material;
(h) selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.
Examples of the occupations classified here:
- Publicity agent
- Public relations copy writer
- Public relations officer
- Press liaison officer