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Skills & competences

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K - knowledge
L - language skills and knowledge
S - skills
S1 - communication, collaboration and creativity
S1.0 - communication, collaboration and creativity
S1.1 - negotiating
S1.2 - liaising and networking
S1.3 - teaching and training
S1.4 - presenting information
S1.5 - advising and consulting
S1.6 - promoting, selling and purchasing
S1.7 - obtaining information verbally
S1.8 - working with others
S1.9 - solving problems
S1.11 - designing systems and products
S1.12 - creating artistic, visual or instructive materials
S1.12.0 - creating artistic, visual or instructive materials
S1.12.1 - creating visual displays and decorations
S1.12.2 - developing instructive or promotional materials
- approve advertising campaign
- create flowchart diagram
- create online news content
- create original drawings
- create pen-and-paper images
- create sketches
- create training materials
- design advocacy campaigns
- design digital call to action
- design materials for multimedia campaigns
- design press kit for media
- design the physical outlook of games
- develop digital educational materials
- develop educational materials on art therapy
- develop educational materials on music therapy
- develop educational resources
- develop promotional tools
- develop the product catalogue
- develop tourist information materials
- hang advertising posters
- manage development of promotional material
- manage distribution of destination promotional materials
- manage portfolio
- manage production of destination promotional materials
- manage visual communications
- prepare lesson content
- prepare presentation material
- prepare promotional materials on nutritition
- prepare religious services
- prepare syllabuses for vocational courses
- produce content for tourism brochures
- provide lesson materials
- set up advertising material
- solicit event publicity
S1.12.3 - creating artistic designs or performances
S1.13 - writing and composing
S1.14 - performing and entertaining
S1.15 - using more than one language
S2 - information skills
S3 - assisting and caring
S4 - management skills
S5 - working with computers
S6 - handling and moving
S7 - constructing
S8 - working with machinery and specialised equipment
T - transversal skills and competences

create advertisements

skills

communication, collaboration and creativity

creating artistic, visual or instructive materials

developing instructive or promotional materials

create advertisements

Description

Description

Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.

Alternative Labels

come up with advertisements

create ads

creating advertisements

design advertisements

develop advertisements

Skill type

skill

Skill reusability level

sector specific skills and competences

Relationships

Broader concepts

Essential for

Optional for

Optional Knowledge

Concept URI

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.2 (Last update 22/02/2024)