advertising specialist

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

Alternative Labels

advertising account manager

advertising adviser

advertising advisor

advertising and promotional specialist

advertising consultant

advertising strategist

brand specialist

strategic marketing specialist

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

brainstorm ideas develop creative ideas develop digital content develop professional network give live presentation identify customer's needs liaise with advertising agencies perform market research persuade clients with alternatives receive appropriate permissions for use of recorded audiovisual examples

Essential Knowledge

advertising techniques copyright legislation

Optional Skills and Competences

advise on market strategies advise on public image advise on public relations analyse consumer buying trends analyse cultural trends approve advertising campaign assist in developing marketing campaigns collaborate in the development of marketing strategies coordinate advertising campaigns create advertisements create media plan define brand identity develop media strategy develop public relations strategies draw conclusions from market research results evaluate advertising campaign examine advertisement layout follow a brief manage budgets meet expectations of target audience monitor media industry research figures perform media outlets research

Optional Knowledge

brand marketing techniques graphic design marketing principles media planning media studies public relations publishing market types of media

Skills & Competences

Concept status

Concept Uri

http://data.europa.eu/esco/occupation/e01719f4-d7dd-42fe-b504-93128520f84a

Status

released

Occupations