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European Skills, Competences, Qualifications and Occupations (ESCO)
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advertising specialist

Concept overview

Code

2431.3

Description

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

Alternative Labels

advertising account manager

advertising adviser

advertising advisor

advertising and promotional specialist

advertising consultant

advertising strategist

brand specialist

strategic marketing specialist

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

Skills & Competences