Hierarchy view
build a strategic marketing plan for destination management
Description
Description
Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.
Alternative Labels
build a marketing strategy plan for destination management
build a strategic marketing plan to manage destinations
create a business framework for a tourist destination
create a strategic marketing business plan
Skill type
skill
Skill reusability level
sector specific skills and competences
Relationships
Broader concepts
Essential for
Optional for
Optional Knowledge
Concept URI
Status
released