advertising media planner

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

Alternative Labels

digital media planner

junior media planner

media coordinator

media manager

media planner

media planner/buyer

media planning executive

media planning expert

media planning manager

media planning strategist

senior media planner

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

cooperate with colleagues cope with challenging demands create media plan create media schedule meet deadlines meet expectations of target audience perform media outlets research work with advertising professionals

Essential Knowledge

advertising techniques copyright legislation market research media planning types of media

Optional Skills and Competences

apply statistical analysis techniques approve advertising campaign buy advertising space conduct public presentations coordinate advertising campaigns creatively use digital technologies develop inclusive communication material develop media strategy draw conclusions from market research results evaluate advertising campaign identify customer's needs manage contracts monitor media industry research figures perform project management persuade clients with alternatives present arguments persuasively study sales levels of products

Optional Knowledge

below-the-line technique business model demography pay-per-click search engine optimisation social media management social media marketing techniques statistics

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/b55718eb-e8ff-4485-8ad0-bbac32cbd77b

Status

released

Occupations