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below-the-line technique

knowledge

business, administration and law

business and administration

marketing and advertising

below-the-line technique

Description

Description

The marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.

Alternative Labels

below-the-line method

below the line technique

BTL technique

Skill type

knowledge

Skill reusability level

sector specific skills and competences

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Broader concepts

Essential for

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.2 (Last update 15/05/2024)