search engine optimisation expert

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.

Alternative Labels

search engine optimisation specialist

SEO specialist

search engine marketing specialist

search engine optimisation consultant

SEO expert

growth hacker

search engine optimization expert

search engine optimisation experts

search engine optimiser

SEO experts

inbound marketer

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

conduct search engine optimisation apply social media marketing integrate content into output media use customer relationship management software manage content development projects provide written content enhance website visibility perform online data analysis

Essential Knowledge

social media marketing techniques sales strategies keywords in digital content web analytics content marketing strategy

Optional Skills and Competences

translate requirements into visual design perform market research identify ICT user needs plan digital marketing execute email marketing use content management system software study website behaviour patterns create content title provide cost benefit analysis reports use different communication channels

Optional Knowledge

digital marketing techniques behavioural science mobile marketing

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/092fdeeb-a76f-4ed2-b248-90fd6eaaffef

Status

released

Occupations