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European Skills, Competences, Qualifications and Occupations (ESCO)
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promotion manager

Concept overview

Code

1221.3.3

Description

Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

Alternative Labels

advertising and promotion manager

marketing and promotion manager

promotion coordinator

promotion director

promotions coordinator

promotions director

promotions manager

sales promotion manager

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

Skills & Competences

Skills & Competences