promotion manager

Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

Alternative Labels

advertising and promotion manager

marketing and promotion manager

promotion coordinator

promotion director

promotion manager

promotions coordinator

promotions director

promotions manager

sales promotion manager

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

align efforts towards business development analyse consumer buying trends analyse customer service surveys analyse external factors of companies analyse internal factors of companies analyse work-related written reports capture people's attention collaborate in the development of marketing strategies create annual marketing budget create media plan define measurable marketing objectives develop professional network evaluate marketing content identify potential markets for companies impart business plans to collaborators integrate marketing strategies with the global strategy integrate strategic foundation in daily performance liaise with advertising agencies liaise with distribution channel managers manage budgets manage profitability manage the handling of promotional materials organise on-site amenities perform market research plan marketing campaigns plan marketing strategy study sales levels of products track key performance indicators

Essential Knowledge

below-the-line technique communication principles content marketing strategy corporate social responsibility market pricing market research marketing mix pricing strategies

Optional Skills and Competences

approve advertising campaign arrange event needs assess financial viability assist in developing marketing campaigns coordinate events coordinate marketing plan actions evaluate advertising campaign examine advertisement layout forecast catering services hire human resources manage distribution channels manage event structure installation plan events promote event use analytics for commercial purposes

Optional Knowledge

brand marketing techniques marketing management social media management

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/d954fd71-0e2f-4cf9-85f0-c040fa6cbda9

Status

released

Occupations